Department for Culture, Media and Sport written question – answered at on 10 July 2026.
Helen Maguire
Liberal Democrat Spokesperson (Primary Care and Cancer)
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of gambling advertisements on children and young people; and whether she plans to introduce further restrictions on advertising.
Helen Maguire
Liberal Democrat Spokesperson (Primary Care and Cancer)
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the effectiveness of the UK’s current regulatory bodies in mitigating the harms associated with gambling advertisements.
Ian Murray
The Minister of State, Department for Culture, Media and Sport, Minister of State (Department for Science, Innovation and Technology)
All gambling operators in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Authority (ASA) independently of Government. These codes apply across all advertising platforms, including broadcast, online and social media. The codes are regularly reviewed and updated and include a wide range of provisions designed to protect children and vulnerable adults from harm. When operators fall short, the ASA can take action or refer them to the Gambling Commission, as the statutory regulator for gambling in Great Britain, for possible enforcement action.
In addition, the Gambling Commission has introduced a range of new advertising regulations. This includes a ban on cross-marketing multiple gambling products within one incentive, requirements for new and existing customers to “opt-in” to the specific types of marketing they receive, and a cap on wagering requirements.
The statutory and voluntary regulatory framework is robust, and we have confidence in the Gambling Commission and the ASA. However, we continue to work with a wide range of stakeholders to ensure that gambling advertising is being regulated effectively.
The Government recognises that children’s exposure to gambling advertising is a serious issue. We continue to work with a wide range of stakeholders, including the gambling industry, to further strengthen protections. We have also redoubled efforts to work cross-government and with tech platforms to address illegal gambling advertising, which poses the most immediate risk for children and young people.
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Secretary of State was originally the title given to the two officials who conducted the Royal Correspondence under Elizabeth I. Now it is the title held by some of the more important Government Ministers, for example the Secretary of State for Foreign Affairs.