Department for Culture, Media and Sport written question – answered at on 8 June 2026.
Alex Ballinger
Labour, Halesowen
To ask the Secretary of State for Culture, Media and Sport, what steps she is taking to prevent gambling operators from using content marketing to reach children and young people.
Ian Murray
The Minister of State, Department for Culture, Media and Sport, Minister of State (Department for Science, Innovation and Technology)
The Government is committed to prioritising protections for children and young people.
Operators must comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) when advertising online, including when utilising content marketing. This Code is enforced by the Advertising Standards Authority (ASA) who are independent of Government, and contains a number of rules to ensure that adverts are not of strong appeal to under-18s, and are not targeted at children and young people.
The ASA has power to take action when advertising is in breach of the Code, and can also refer operators to the Gambling Commission for possible regulatory action. ASA ruling outcomes are published online.
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Secretary of State was originally the title given to the two officials who conducted the Royal Correspondence under Elizabeth I. Now it is the title held by some of the more important Government Ministers, for example the Secretary of State for Foreign Affairs.
