Department for Environment, Food and Rural Affairs written question – answered at on 2 July 2025.
Chris Webb
Labour, Blackpool South
To ask the Secretary of State for Environment, Food and Rural Affairs, how many visitors accessed the Environment Agency’s Swimfo bathing water quality information platform in each of the last three years; and what assessment his Department has made of trends in the level of public engagement with that service.
Emma Hardy
The Parliamentary Under-Secretary of State for Environment, Food and Rural Affairs
The Environment Agency (EA) has provided the following figures for use of their Swimfo website in the previous three calendar years.
2022 | 2023 | 2024 | |
Views (number of times the website has been accessed) | 402,624 | 830,637 | 1,635,221 |
Users (number of people accessing the website) | 93,920 | 193,243 | 308,567 |
There has been a significant increase in the public’s engagement with the EA’s Swimfo website over the last three years, totalling almost 2.9 million views over that period. In 2022, there were 402,624 views from 93,920 users. In 2023, the website was viewed 830,637 times by 193,243 users. In 2024 these figures increased to 1,635,221 views with 308,567 users. These figures were collected from users who allow cookies, which indicates that usage is expected to be significantly higher than the numbers suggest. The Environment Agency has begun a programme of work to redevelop the Swimfo website over the next few years to improve the provision of information to the public.
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