To ask His Majesty's Government what assessment they have made of the potential economic benefits of establishing a dedicated Cultural Heritage Zone in Stoke-on-Trent, similar to models employed in Jingdezhen, China, that might integrate pottery production with cultural tourism and educational opportunities.

To ask His Majesty's Government what interdepartmental collaboration exists between the Department for Business and Trade and the Department for Culture, Media and Sport to develop a comprehensive strategy for the sustainable growth of Stoke-on-Trent's pottery industry as both a manufacturing sector and a cultural asset.

The Government recognises Stoke-on-Trent’s rich ceramics heritage and its potential for economic growth. While no formal assessment has been made of the potential economic benefits of a dedicated Cultural Heritage Zone, we are continuing to support the city’s creative and heritage sectors through a range of initiatives. Our support includes £370,000 to boost creative industry skills in Stoke-on-Trent College, alongside the Small Community and Heritage Assets Grants Programme which has supported creative businesses in the region.