Outdoor Advertising: Digital Technology

Department for Science, Innovation and Technology written question – answered at on 13 May 2024.

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Photo of Barry Sheerman Barry Sheerman Labour/Co-operative, Huddersfield

To ask the Secretary of State for Science, Innovation and Technology, whether her Department holds information on the use of outdoor advertising infrastructure for digital data capture.

Photo of Julia Lopez Julia Lopez Parliamentary Secretary (Cabinet Office), The Minister of State, Department for Culture, Media and Sport, Minister of State (Department for Science, Innovation and Technology)

Any organisation capturing digital data that contains personal data is required to comply with the UK GDPR and the Data Protection Act 2018 which impose obligations on data controllers to process data fairly, lawfully, and transparently. Personal data should also be kept secure and not processed for longer than is necessary. Most of this information should be found in an organisation’s privacy notice which explains the collection and use of personal information.

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