Department for Environment, Food and Rural Affairs: Advertising

Department for Environment, Food and Rural Affairs written question – answered at on 23 April 2024.

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Photo of Stephanie Peacock Stephanie Peacock Shadow Minister (Digital, Culture, Media and Sport)

To ask the Secretary of State for Environment, Food and Rural Affairs, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.

Photo of Mark Spencer Mark Spencer The Minister of State, Department for Environment, Food and Rural Affairs

Attached is a breakdown of the Department’s advertising and marketing expenditure broken down by channels for 2023/24.

Marketing/advertising is an important part of delivering some of the Department’s policies. Advertising spend allows us to reach audiences in places and ways that ensure they are more responsive and open to hearing about our work and hopefully changing their attitudes and behaviours towards positive action.

PQ 21745 attachment (pdf, 48.8KB)

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