Navy: Advertising

Ministry of Defence written question – answered at on 23 April 2024.

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Photo of Siobhain McDonagh Siobhain McDonagh Labour, Mitcham and Morden

To ask the Secretary of State for Defence, how much the Royal Navy spent on advertising (a) above the line, (b) on Tiktok, (c) on Facebook and Instagram, (d) on Snapchat and (e) on Twitter in each financial year since 2017.

Photo of James Cartlidge James Cartlidge The Minister of State, Ministry of Defence

The Royal Navy (RN) has spent the following overall sums on marketing with above the line media and social media platforms since Financial Year 2017-18:

Financial Year

Social Media

Media (Excluding Social)

2017-18

£423,990

£7,697,349

2018-19

£784,161

£14,528,656

2019-20

£1,626,458

£15,699,198

2020-21

£1,824,316

£13,428,792

2021-22

£1,615,263

£14,037,031

2022-23

£1,682,000

£14,025,000

2023-24

£2,593,000

£16,191,000

The breakdown of spend by individual platform is commercially sensitive and it would therefore be inappropriate to provide this level of detail.

In accordance with advice from the Government Communication Service, the RN does not currently use the TikTok platform.

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