Advertising: Codes of Practice

Department for Culture, Media and Sport written question – answered at on 3 April 2024.

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Photo of Lord Foster of Bath Lord Foster of Bath Chair, Justice and Home Affairs Committee, Chair, Justice and Home Affairs Committee

To ask His Majesty's Government what assessment they have made of the case for strengthening current advertising codes, including the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP) code 2.1.

Photo of Lord Parkinson of Whitley Bay Lord Parkinson of Whitley Bay Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

The Advertising Standards Authority is responsible for the enforcement of the advertising codes while its sister organisation, the Committee of Advertising Practice, codifies advertising standards. Both organisations operate independently of the Government and monitor developments in technology and advertising techniques to ensure that the codes are enforced and remain fit for purpose.

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