To ask the Secretary of State for Health and Social Care, if she will make an assessment of the potential merits of allowing the use of loyalty card points to buy baby formula.

Regulations relating to infant formula set robust nutritional and compositional standards which mean that all infant formula for sale in the United Kingdom are suitable for meeting the nutritional requirements of babies, regardless of price or brand. The regulations also restrict the inappropriate marketing and promotion of infant formula so as not to discourage breastfeeding, which evidence shows delivers the best health outcomes for babies and mothers.

The Department has published guidance on infant and follow-on formula and food for special medical purposes which advises businesses on the implementation of the regulations. Where loyalty or reward card schemes are being used to induce the sale of infant formula, this is prohibited under the regulations. Loyalty and reward card schemes vary between retailers, and it is for businesses to ensure that their activities are in compliance with the regulations. The guidance is available at the following link:

https://www.gov.uk/government/publications/infant-and-follow-on-formula-and-food-for-special-medical-purposes/commission-delegated-regulation-eu-2016127-supplementing-regulation-eu-no-6092013-guidance#commission-delegated-regulation-eu-2016127