Stimulating market demand for higher welfare products is a key strand of the Government’s Animal Health and Welfare Pathway.
We therefore ran a call for evidence in 2021 to gather data on the impacts of different types of animal welfare labelling reforms, which received over 1,600 responses. The evidence provided suggested that there is public appetite for improved welfare labelling.
We will continue working with key stakeholders to explore how we can harness the market to improve food information for consumers and raise animal welfare standards. As part of this, we will continue to gather evidence on the impacts of a wide range of market interventions, as well as how they would align with wider labelling proposals such as eco-labelling.