Trade Promotion: Whisky

Department for Business and Trade written question – answered on 20 September 2023.

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Photo of Peter Bottomley Peter Bottomley Father of the House of Commons

To ask the Secretary of State for Business and Trade, what steps her Department is taking to promote Scotch whisky in international markets.

Photo of Kevin Hollinrake Kevin Hollinrake Parliamentary Under Secretary of State (Department for Business and Trade)

The Department for Business and Trade (DBT) offers a comprehensive package of support for whisky exporters, from our export academy which supports ‘new to export’ smaller businesses through to dedicated trade missions to key markets, inward buyer visits and a UK presence at major food and drink trade shows such as Prowein, Germany.

Moreover, DBT has staff in over 100 markets globally, contactable via our Export Support Service, a team of agriculture attachés in 11 markets focused on eliminating barriers for the food and drink industry and a dedicated team in Scotland focusing on support for Scottish exporters, including the Scotch whisky sector.

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