Pension Credit: Take-up

Department for Work and Pensions written question – answered on 14th November 2022.

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Photo of Laura Trott Laura Trott The Parliamentary Under-Secretary of State for Work and Pensions

Pension Credit provides vital financial support to our most vulnerable pensioners and we want all those eligible to claim it.

To raise awareness of Pension Credit and increase take-up, we launched a £1.2m nationwide communications campaign in April. The campaign included:

  • Promotion of Pension Credit on social media, via internet search engines and sponsored advertising on targeted websites that pensioners, their friends and family are likely to visit;
  • Information screens in Post Offices and GP surgeries across GB;
  • Advertising in regional and national newspapers and on national and local broadcast radio;
  • Advertising on the sides of buses, interior bus panels and digital street displays;
  • Leaflets and posters in Jobcentres, as well as digital versions which could be used by stakeholders and partners across local communities;
  • Engagement with Local Authorities nationwide through the Government Communication Service local network and promotional materials to enable them to support the campaign; and
  • An updated digital toolkit with information and resources that any stakeholder can use to help promote Pension Credit.

As part of the annual uprating of State Pension, we will once again be writing to over 11 million pensioners in the new year and promoting Pension Credit in the accompanying materials.

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