Trade Promotion

Department for International Trade written question – answered on 28th July 2022.

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Photo of Viscount Waverley Viscount Waverley Crossbench

To ask Her Majesty's Government how they measure the success of the Prime Minister's Trade Envoys.

Photo of Viscount Younger of Leckie Viscount Younger of Leckie Lord in Waiting (HM Household) (Whip)

The Prime Minister’s Trade Envoys showcase the UK’s world class expertise and promote the UK as the destination of choice for inward investment.

Trade Envoys add value to the efforts of HMG in their respective markets, through the soft power influence they bring in developing relationships with key influencers and feedback has been very positive. Trade Envoys are one part of the Department for International Trade’s support for British businesses seeking to export and win contracts overseas and we do not separate out the impact of Trade Envoys from our broader measures as part of the Outcome Delivery Plan.

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