Low Alcohol Drinks: Marketing

Department of Health and Social Care written question – answered on 28 April 2022.

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Photo of Kenny MacAskill Kenny MacAskill Alba, East Lothian

To ask the Secretary of State for Health and Social Care, what assessment the Government has made of the potential merits of requiring zero or low alcohol products to be named and branded differently from existing alcohol products.

Photo of Maggie Throup Maggie Throup The Parliamentary Under-Secretary for Health and Social Care

No specific assessment has been made.

Products above 0.5% alcohol by volume (ABV) are subject to the UK Advertising Codes and the Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks. The Portman Group Code is consistent with the UK Advertising Codes and both are in place to ensure that alcohol is marketed in a socially responsible way and that children and young people are suitably protected.

The Committee of Advertising Practice and the Broadcast Committee of Advertising Practice are consulting on new rules and guidance to regulate alcohol alternative products and provide clarity to advertisers for products of products at and below 0.5% ABV.

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