The Government developed a strong national campaign to provide information and reassurance to the public. As part of this, we utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland.
As with any media planning approach, titles were selected on their ability to engage with audiences at a national, regional and local level. All of these titles have been selected independently by our media planning and buying agency, OmniGOV.
The spend breakdown requested is not held by the Cabinet Office as this information will be held by OmniGov. The Cabinet Office also publishes expenditure, including on public information campaigns, on a rolling monthly basis on GOV.UK as part of routine government transparency arrangements.