Cabinet Office written question – answered on 25th April 2022.
The All in, All together campaign is a unique and unprecedented partnership with the newspaper industry. It has been deliberately structured to support smaller regional and local titles by providing an equal amount of funding to that of national titles. As part of this, we have utilised advertising and paid for editorial in over 600 national, regional, local and community titles across England, Scotland, Wales and Northern Ireland.
All of the titles within the partnership have been selected independently by our media planning and buying agency, OmniGOV. Individual titles are selected by OmniGOV based on their ability to communicate with key audiences in a measurable and effective way.
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