Highway Code: Publicity

Department for Transport written question – answered on 25th April 2022.

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Photo of Nia Griffith Nia Griffith Shadow Minister (International Trade)

To ask the Secretary of State for Transport, what steps his Department has taken to publicise the recent changes to the Highway Code.

Photo of Trudy Harrison Trudy Harrison Parliamentary Under-Secretary (Department for Transport)

The changes to The Highway Code to help improve road safety are being communicated in two phases:

  • A factual awareness raising campaign ran in February and March, alerting road users to the changes as they came into effect.
  • A broader behaviour change campaign will launch later this year, to align with seasonal increases in active travel, to help embed the changes and encourage understanding and uptake of the new guidance.

Both phases of the campaign include a significant media spend, utilising channels such as radio, digital audio, video on demand and social media advertising.

Communications activity also includes media engagement with supporting stakeholder comment and an extranet to share both static and video assets with stakeholders to amplify our messages.

More information on the campaign can be found at: www.think.gov.uk/campaign/highway-code-changes/

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