The changes to The Highway Code will be communicated in two phases:
- A factual awareness raising campaign that ran February to March, alerting road users to the changes as they came into effect.
- A broader behaviour change campaign later in the year, to align with seasonal increases in active travel, to help embed the changes and encourage understanding and uptake of the new guidance.
Across the campaign we will measure effectiveness by collating and monitoring:
- Campaign metrics including reach and engagement.
- Pre and post-campaign surveys to determine campaign awareness, understanding, attitudes and behaviours.
The results from the first phase are in the process of being collated. We have seen high levels of engagement and strong stakeholder support for the changes.