The campaign includes radio and social media advertising. Additional media investment has also been provided by Transport for London and Transport Scotland to amplify the campaign in those areas.
Further communications are planned later in the year, to align with seasonal increases in active travel, to help embed the changes and encourage uptake of the new guidance. The Department for Transport has allocated over £1 million to support this activity in the next financial year. However, this funding remains subject to the Cabinet Office professional approval process.