The Department has launched a £500,000 THINK! campaign to raise awareness of the recent changes to The Highway Code, including a focus on the new hierarchy of road users. Communications have included media engagement with supporting stakeholder comment, social media advertising, radio advertising and an extranet to share both static and video assets with stakeholders to amplify our messages. The campaign is running in England, Wales and Scotland.
Further communications are planned for later in the year, to align with seasonal increases in active travel, to help embed the changes and encourage understanding and uptake of the new guidance.