To ask the Secretary of State for Digital, Culture, Media and Sport, what steps he is taking to promote English Tourism Week from 18 to 27 March 2022.
English Tourism Week will be an excellent opportunity to showcase some of the best tourist attractions and destinations around the country. The ‘Be Our Guest’ campaign will highlight the opportunities of domestic tourism for inbound visitors as well as our domestic population.
Our arms-length body, VisitEngland, has launched the next phase of its domestic marketing campaign, Escape the Everyday. The campaign will focus on cities as they are impacted by lower numbers of international visitors and it will target a ‘pre-nester’ audience (18-34 year olds), encouraging them to book a short city-break.
The National Lottery Days Out Scheme will still be running during English Tourism week, therefore there will be opportunities for National Lottery Players to visit attractions by claiming a £25 voucher.
I also plan to visit some of England’s fantastic tourist destinations and attractions during the week. The Government is committed to the sector’s recovery post-pandemic and English Tourism Week will be an opportunity to celebrate the resilience of the sector and demonstrate our world-class offer.