The changes to The Highway Code were approved by Parliament 29th January. Following approval, communications to support the changes coming into effect have included media engagement with supporting stakeholder comment, social media content and an extranet to readily share assets with stakeholders and amplify our messages.
A THINK! campaign, with an investment of over £500,000 will go live in February to raise awareness of the changes. The campaign will include radio and social media advertising and will run across England, Wales and Scotland. Additional media investment has also been provided by Transport for London and Transport Scotland to amplify the campaign in those areas.
Further communications are planned later in the year, to align with seasonal increases in active travel, to help embed the changes and encourage understanding and uptake of the new guidance. Funding for this activity is subject to the Cabinet Office Professional Assurance Approval process for next financial year.