Our Tourism Recovery Plan (TRP) sets out an ambition to recover domestic tourism to pre pandemic levels of 99 million overnight trips and spend of £19 billion by the end of 2022. We have been committed to supporting the sector to remain resilient and have already provided £37 billion to the tourism, leisure and hospitality sectors in the form of grants, loans and tax breaks.
The TRP also announced plans for a new rail pass which, which we hope to launch this year, to help make it easier and more sustainable for domestic tourists to get around Scotland, England, and Wales.
The Government has delivered a £10 million ‘Days Out’ campaign, in partnership with the British Tourist Authority and National Lottery, which has stimulated demand for more off-season day trips to tourist sites across the UK. The next phase of the campaign (launching 31 January) offers the opportunity to redeem £25 vouchers against February half term visits in the UK, supporting hundreds of attractions across all four nations.
VisitEngland is launching the next phase of its domestic marketing campaign, Escape the Everyday, in February. The campaign will focus on cities as they are impacted by lower numbers of international visitors and it will target a ‘pre-nester’ audience (18-34 year olds), encouraging them to book a short city-break.
2022 also promises a host of unmissable events, including Her Majesty’s Jubilee, with a programme of events over the extended Jubilee Bank holiday; Unboxed, which aims to engage millions of people through in person and digital events; as well as the Birmingham 2022 Commonwealth Games, which will drive visitors to the region.