When carrying out the review of The Highway Code to improve road safety for cyclists, pedestrians and horse riders, the Department for Transport worked closely with an expert stakeholder group from the outset representing different users of the road.
We agree that for the changes to have the desired impact it will be important that these are supported by effective communications. We will communicate the changes in two phases, the first being an awareness raising campaign alerting road users to the changes as they come into effect. A broader behaviour change campaign is then planned later in the year, to align with seasonal increases in active travel, to help embed the changes and encourage understanding and uptake of the new guidance. We are also developing a toolkit for stakeholders to use to promote the changes in their area.