To ask the Secretary of State for Health and Social Care, if he will hold discussions with the food industry on ending the use of cartoon and children's book characters on the packaging of high sugar food products.

The Department has ongoing discussions with the food and drink industry on measures to improve diets and reduce obesity including on the marketing and labelling of products high in fat, salt and sugar (HFSS). This includes stakeholder engagement to assist businesses in responding to consultations. Businesses are encouraged to consider the health of their customers when directly targeting HFSS products at children.

The National Institute for Health Research Obesity Policy Research Unit, established in 2017 as part of our initial childhood obesity plan, will continue to review the evidence base of the effect of marketing and advertising on children, including the use of brand equity and licensed characters, cartoon characters and celebrities to promote high fat, salt, and sugar products.