Alcoholic Drinks: Marketing

Department for Digital, Culture, Media and Sport written question – answered on 22nd October 2021.

Alert me about debates like this

Photo of Christian Wakeford Christian Wakeford Conservative, Bury South

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment she has made of the effectiveness of the self-regulatory approach used for alcohol marketing and its effectiveness of protecting children from exposure to alcohol marketing.

Photo of Julia Lopez Julia Lopez Parliamentary Secretary (Cabinet Office), Minister of State

UK Government has measures in place to protect children and young people from alcohol advertisements. Material in the Committee of Advertising Practice and Broadcast Committee of Advertising Practice Codes (CAP and BCAP codes) relating to the advertising and marketing of alcohol products is exceptionally robust and to date, very effective.

The government, along with regulators, recognises the social imperative of ensuring that alcohol advertising is responsible and in particular that children and young people are suitably protected. If new evidence emerges that clearly highlights major problems with the existing Codes, then the Advertising Standards Authority has a duty to revisit the Codes and take appropriate action.

Does this answer the above question?

Yes0 people think so

No0 people think not

Would you like to ask a question like this yourself? Use our Freedom of Information site.