To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment she has made of the effectiveness of the self-regulatory approach used for alcohol marketing and its effectiveness of protecting children from exposure to alcohol marketing.

UK Government has measures in place to protect children and young people from alcohol advertisements. Material in the Committee of Advertising Practice and Broadcast Committee of Advertising Practice Codes (CAP and BCAP codes) relating to the advertising and marketing of alcohol products is exceptionally robust and to date, very effective.

The government, along with regulators, recognises the social imperative of ensuring that alcohol advertising is responsible and in particular that children and young people are suitably protected. If new evidence emerges that clearly highlights major problems with the existing Codes, then the Advertising Standards Authority has a duty to revisit the Codes and take appropriate action.