The Department’s THINK! campaigns play a vital role in reducing deaths and serious injuries on the road by changing the attitudes and behaviours that can lead to casualties.
2019 Reported Road Casualties show an 11% decrease in fatalities among 17-24 year olds and a 7% decrease in people of all ages killed in accidents involving a young car driver, compared with the previous year. This decrease comes during a period when THINK! activity has focused on changing risky attitudes and behaviours among this demographic.
The Department also encourages road safety awareness for all road user groups, as outlined in our 2019 Road Safety Statement: A Lifetime of Road Safety. Road safety education begins at school age, with our THINK! Team delivering educational resources for children aged 3-16 years old.
We have also funded educational support for older drivers in recognition that knowledge, experience and skills develop and deteriorate based on age and experience.