Department for Transport: Social Media

Department for Transport written question – answered at on 19 March 2021.

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Photo of Darren Jones Darren Jones Chair, Business and Trade Committee, Chair, Business and Trade Committee

To ask the Secretary of State for Transport, how many officials in (a) his private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.

Photo of Chris Heaton-Harris Chris Heaton-Harris Minister of State (Department for Transport)

a) No officials in the Secretary of State’s private office are allocated to the production and promotion of online content for use on social media. b) Resource within the wider department allocated to the production and promotion of online content for use on social media equates to approximately 11.15 Full Time Equivalents (FTE) in 2018/19, 11.4 FTE in 2019/20, and 12.65 FTE in 2020/21.

This resource can be broken down across two main areas, the central Communications team and separate policy and HR teams.

The central Communications team create and promote departmental social media content managing several corporate social media channels as well as some behavioural change campaign channels. For example THINK!, the critical road safety campaign to help reduce deaths and serious injury on roads; and ‘It’s everyone’s journey’ championing equal access on public transport. The number of officials in the central team, working across a range of disciplines including media and digital, equates to approximately 7.15 FTE in 2018/19, 7.4 FTE in 2019/20, and 8.15 FTE in 2020/21

These people are not solely focussed on the production and promotion of online content for social media although it forms the majority of their role alongside channel management, brand and design, accessibility, insight and evaluation and wider social media support including training.

HR and some policy teams across the department also own and manage their own social media channels. The number of officials across HR and the different policy teams equates to approximately 4 FTE in 2018/19 and 2019/20 and 4.5 FTE in 2020/21.

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