Department for Environment, Food and Rural Affairs written question – answered at on 19 March 2021.
Darren Jones
Chair, Business and Trade Committee, Chair, Business and Trade Committee
To ask the Secretary of State for Environment, Food and Rural Affairs, how many officials in (a) his private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.
Victoria Prentis
The Parliamentary Under-Secretary of State for Environment, Food and Rural Affairs
At Defra, in 2020-21 we had 17 people allocated to the production and promotion of online content for use on social media. Sixteen of those people worked across three organisations: Defra, Natural England and the Environment Agency. In 2018-19 we allocated 16 people and in 2019-20 we allocated 17 people.
We have no private office officials allocated to the production and promotion of online content for use on social media.
Britain is fast becoming a digital-first nation. Roughly 96% of the UK households now have internet access with 66% of the population in the UK using social media. With this monumental shift in media consumption habits, it is essential for a responsible government to pivot its communications strategy to be more digital-first in order to inform and engage with the general public on important policies.
Government communication runs across all channels - TV and radio advertising, out of home, digital and social media, print, and direct channels such as letters, SMS and webinars, virtual and in-person activity, where needed and in full compliance with social distancing restrictions.
Cabinet Office is continuously tracking and reviewing spending on cross-government campaigns, including Covid-19, to ensure our communications are efficient. We will not spend more than is needed to be effective. Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on gov.uk as part of routine government transparency arrangements.
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Secretary of State was originally the title given to the two officials who conducted the Royal Correspondence under Elizabeth I. Now it is the title held by some of the more important Government Ministers, for example the Secretary of State for Foreign Affairs.
The cabinet is the group of twenty or so (and no more than 22) senior government ministers who are responsible for running the departments of state and deciding government policy.
It is chaired by the prime minister.
The cabinet is bound by collective responsibility, which means that all its members must abide by and defend the decisions it takes, despite any private doubts that they might have.
Cabinet ministers are appointed by the prime minister and chosen from MPs or peers of the governing party.
However, during periods of national emergency, or when no single party gains a large enough majority to govern alone, coalition governments have been formed with cabinets containing members from more than one political party.
War cabinets have sometimes been formed with a much smaller membership than the full cabinet.
From time to time the prime minister will reorganise the cabinet in order to bring in new members, or to move existing members around. This reorganisation is known as a cabinet re-shuffle.
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