The Department assesses levels of take-up of Pension Credit on an annual basis. Latest official statistics on the take-up of income-related benefits at Great Britain level, including Pension Credit, can be found in the publication ‘Income-related benefits: estimates of take-up in 2018 to 2019', available at.
The Department continues to use available channels to promote Pension Credit and reach potential recipients, and their family and friends. This includes using proactive press activity and planned social media posts to encourage older people to check if they are eligible. As part of an internal review of communication products, we have identified improvements in our Pension Credit messaging at key customer “touchpoints” and are updating the products used to claim Attendance Allowance and Carer’s Allowance accordingly. We have also improved the information about Pension Credit in the leaflet accompanying the letters to over 11 million pensioners informing them about the increase in their State Pension from April. No assessment has been made of the need for additional measures to increase Pension Credit take-up.