UK Trade with EU: Advertising

Cabinet Office written question – answered on 11th March 2021.

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Photo of Rachel Reeves Rachel Reeves Shadow Minister for the Cabinet Office and Chancellor of the Duchy of Lancaster

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, how much has been spent on adverts on news websites promoting the success of UK businesses in adapting to the new trading arrangements with the EU.

Photo of Penny Mordaunt Penny Mordaunt Paymaster General

I refer the hon. Member to the answer given to PQ 33512.

The cross-government Transition communication campaign is guiding and supporting businesses and citizens to adapt to new arrangements since the end of the Transition Period. The campaign has used national advertising including TV, SMS, Radio, Press, Print, Digital and outdoor advertising across owned, earned and paid for channels.

The Cabinet Office is consistently tracking and reviewing spend on the Transition campaign to ensure our communications are efficient. Campaign spend is proportionate to ensure UK businesses and consumers know what they need to do to make sure they adapt and thrive under the new rules.

Details of spend over £500, including on public information campaigns, is published on a monthly basis on gov.uk - https://www.gov.uk/government/collections/cabinet-office-spend-data.

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