Local Press: Harlow

Cabinet Office written question – answered on 22nd February 2021.

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Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what steps he is taking to ensure that the Government’s advertising and public health messages are reaching residents in Harlow constituency through local media.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what mechanisms are included in the Government’s contract with OmniGov to ensure that the contract provides value for money.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what requirements are included in the Government's contract with OmniGov on support for local media outlets for the promotion of Government messaging.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what discussions he has had with the Secretary of State for Digital, Culture, Media and Sport on the requirement of OmniGov to support local media in Harlow constituency with Government advertising.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what steps he is taking to ensure that OmniGov supports the only remaining news outlet in Harlow constituency with Government advertising.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, when the Government’s contract with OmniGov is due for renewal.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what other advertising providers were considered when the Government procured the contract for Government advertising with OmniGov.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what criteria the Government set for OmniGov to support local news outlets when procuring the contract for Government advertising.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what steps the Government has taken to ensure that OmniGov is supporting local news outlets in addition to regional providers.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what the value is of the Government’s contract with OmniGov.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, when the Government procured the contract with OmniGov.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what assessment he has made of the effectiveness of Government public health messaging through local media outlets in Harlow.

Photo of Robert Halfon Robert Halfon Chair, Education Committee, Chair, Education Committee

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what steps he is taking to ensure Harlow residents receive comparable levels of Government public health messaging through local media outlets as neighboring constituencies with printed newspapers.

Photo of Greg Knight Greg Knight Conservative, East Yorkshire

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what steps the Government has taken to ensure that OmniGov support for local news outlets in Yorkshire is (a) equitable and (b) commensurate with the support provided to regional news outlets.

Photo of Julia Lopez Julia Lopez Parliamentary Secretary (Cabinet Office), The Parliamentary Secretary, Cabinet Office

I refer the Hon. Member to the answers given to PQ 33512 on 21 April 2020, PQ 40655 on 11 May 2020, PQ 45460 on 18 May 2020, and PQ 46692 on 29 May 2020.

OmniGOV is the appointed agency responsible for media buying across all Government campaigns. In performing this role, they are responsible for ensuring campaigns are delivered both effectively and cost-efficiently. Titles for this campaign are selected by OmniGOV based on their ability to communicate in a measurable and effective way with audiences at a national, regional and local level.

The press partnership is designed to support the printed media and to reach older audiences and audiences which consume less online media. The partnership has also been structured deliberately to favour smaller regional and local titles. We have not selected digital-only titles because we are already investing heavily in digital advertising. Every title is assessed by OmniGOV and by our media auditors.

Cabinet Office is continuously tracking and reviewing spending on cross-government campaigns, including Covid-19, to ensure our communications are efficient. Our Covid-19 messages have reached 95% of adults on average 17 times per week.

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