Department for International Trade: Marketing

Department for International Trade written question – answered on 5th February 2021.

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Photo of Owen Thompson Owen Thompson SNP Whip

To ask the Secretary of State for International Trade, how much her Department spent on (a) communications, (b) advertising and (c) marketing in (i) the UK, (ii) England, (iii) Northern Ireland, (iv) Scotland and (v) Wales in each month from August 2020 to December 2020.

Photo of Greg Hands Greg Hands The Minister of State, Department for International Trade

The total spend on UK advertising activity through paid media channels between August 2020 and December 2020 was £19,971.47 (excl. VAT). This excludes communications and marketing activity undertaken by the Department overseas.

This media spend targets the UK business audience as a whole and the Department does not hold information separating this spend by the nations of the UK.

The Department for International Trade publishes expenditure exceeding £25,000 on all communications and marketing on a rolling monthly basis on gov.uk as part of routine government transparency arrangements.

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