To ask the Secretary of State for Environment, Food and Rural Affairs, whether he plans to (a) fund marketing campaigns to increase the visibility of UK produce with geographical indications (GIs) among consumers, hospitality and retailers domestically and internationally, (b) assist producers in registering additional UK produce with GIs and (c) collaborate with the Department for International Trade on the export promotion of UK produce with GIs.
The Government is developing a promotional strategy to boost the sales of UK GI products. To do this, we will focus on raising awareness of the UK GI schemes and products among consumers, retailers and hospitality. We have recently funded research to understand how to better promote GIs to consumers which will support any consumer promotional campaigns.
The Government will also aim to encourage high quality domestic applications to the UK schemes. We are publishing guidance on applying to the UK schemes and will liaise with applicants throughout the process.
Defra is working closely with the Department for International Trade to promote UK GIs internationally and to encourage producers of UK GIs to export their products, for example to take advantage of the opportunities presented by the recently agreed UK-Japan trade deal. UK GIs with high export value are also promoted in other countries through the well-established Food is GREAT campaign.