The Department for Transport promotes road safety messaging through the THINK! campaign. While we are not directly running a campaign on rule 170 of The Highway Code, THINK! has incorporated messaging around taking extra care at junctions in its recent campaigns. In March 2019, THINK! ran a campaign for new drivers, which featured a short film on looking out for cyclists, motorcyclists, and horse riders at junctions. This summer, with the increase in cycling and walking, THINK! collaborated with the Department’s Safer Transport campaign to promote cycle safety tips, including advice for drivers to check for cyclists when pulling out at junctions.
We are analysing consultation responses following a review of The Highway Code which aims to improve safety for cyclists and pedestrians, particularly at road junctions. THINK! continues to review its campaign priorities and will ensure that communications on changes to The Highway Code, including key messaging on how to behave at junctions, will be incorporated into future campaigns.