The ‘Help Us, Help You’ campaign was launched on Monday 5 October 2020. The first phase focuses on increasing uptake of the flu vaccine and the second phase, launched on Friday 9 October 2020, encourages the public to speak to their general practitioner if they are worried about a symptom that could be cancer. Further phases will encourage pregnant women to attend regular check-ups and seek advice if they are worried about their baby, and direct people with mental health issues to access National Health Service support. A full range of channels will be used to reach the public throughout the autumn and winter including television, radio, out of home posters, print, digital and social, alongside tailored content delivered through a range of influencers, community ambassadors and partnerships. Local NHS teams will also remind patients to keep their routine appointments.