Mental Health Services: Children and Young People

Department of Health and Social Care written question – answered on 16th October 2020.

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Photo of Cat Smith Cat Smith Shadow Minister for Young People and Voter Engagement

To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 6 October 2020 to Question 94459 on Mental Health Services: Children and Young People, what the estimated cost to the public purse is of hiring Snapchat influencers to promote the Every Mind Matters campaign.

Photo of Nadine Dorries Nadine Dorries Minister of State (Department of Health and Social Care)

£20,000 was invested in using 32 influencers to promote mental health self-care messages to young people as part of the Better Health-Every Mind Matters campaign. So far there have been 1.9 million views of this influencer content.

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