The Government has also implemented a series of Covid-19 related financial measures that will assist tourism businesses, including those in the West Midlands. This includes the significant cut to VAT and business rates relief for hospitality, retail and leisure businesses, both of which will last until the end of March.
Between April and July, VisitEngland’s £1.3 million Destination Management Organisation Resilience Fund supported local tourism organisations in the West Midlands. The West Midlands Growth Company received £29,866 from the DMO Resilience Fund. Visit Shropshire received £25,066.
More broadly, the £45m Discover England Fund has supported the development of internationally marketed tourism products in the region, including the ‘England’s Waterways’ project. We are also working with regional partners to maximise the tourism benefits of hosting the UK City of Culture in Coventry and the Birmingham 2022 Commonwealth Games.