Advertising: Taxation

Treasury written question – answered at on 1 October 2020.

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Photo of Lord Brooke of Alverthorpe Lord Brooke of Alverthorpe Labour

To ask Her Majesty's Government what plans they have to consider revenue-raising opportunities and consequential behavioural changes through the levying of taxes on online and television advertisements.

Photo of Lord Agnew of Oulton Lord Agnew of Oulton Minister of State (HM Treasury), Minister of State (Cabinet Office)

The Government introduced a Digital Services Tax (DST) in April 2020, which is designed to ensure tech firms with UK user generated content pay their fair share of tax in the UK.

The DST applies to businesses that provide a social media platform, search engine or an online marketplace to UK users. The provision of these services includes the carrying on of any associated online advertising business.

The DST is a temporary measure until an appropriate international solution is in place.

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