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The Pick for Britain website was launched in April as a joint Defra and industry initiative to bring together people who are looking for work on UK farms with recruiters who have roles to fill. As well as the website, we have worked across industry and with commercial partners and others to widely promote the Pick for Britain campaign. At its busiest point 27 businesses, including recruiters who worked for multiple individual horticulture businesses, were listed on the ‘Jobs’ page. The website has had over 1.5 million unique page views since its launch, and several recruiters and growers have now filled their vacancies for the season and have asked to be removed from the website. The campaign’s benefits have been felt beyond the website, and industry have confirmed that many more businesses have benefited from the wider campaign.
We know that there is a lot of interest from domestic workers, but we are not able to share any information about specific vacancies, interviews or people in jobs as that information is commercially sensitive and held by individual companies. Defra has therefore not set a target for the total number of workers the Pick for Britain campaign aims to have directly or indirectly recruited.
We are closely monitoring the situation, and although labour supplies can change quickly industry is indicating that the demand for seasonal workers is currently being met.