Department of Health and Social Care: Marketing

Department of Health and Social Care written question – answered on 29th June 2020.

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Photo of Lee Rowley Lee Rowley Conservative, North East Derbyshire

To ask the Secretary of State for Health and Social Care, what progress his Department have made on rolling out the CARE brand.

Photo of Helen Whately Helen Whately Minister of State (Department of Health and Social Care)

In April 2020, the CARE brand was transferred to the Secretary of State for Health and Social Care from the CARE Badge Community Interest Company.

When this transfer took place, the Government purchased the remaining stock of badges held by the previous brand owner. These were distributed at no cost to social care providers or members of the workforce. Additional badges have been procured and we expect to be able to start delivering them in July.

We also launched the CARE app on 6 May, which provides the social care workforce with advice, guidance, and mental health and wellbeing support, amongst other things, during this difficult time.

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