The Home Office has committed £219,000 so far towards the #YouAreNotAlone campaign. Not all of this spend has yet been delivered in full as media advertising is still live. Campaign value has been maximised with adverts running across donated media, as well as paid media channels.
The Home Office has not contributed funding to the Stay Home Save Lives campaign but has been supporting the campaign by sharing materials through Home Office channels.
To date, the Home Office has spent a total of £260,000 on coronavirus-related communications. This includes spend on the #YouAreNotAlone campaign.
The key #YouAreNotAlone campaign materials are being made available in Welsh and will be translated into a number of other languages. We are in the process of scoping and translating priority languages with advice from key stakeholders including Karma Nirvana, Refuge, Women’s Aid, Southall Black Sisters, Imkaan and others.