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Newspaper Press: Coronavirus

Cabinet Office written question – answered on 27th April 2020.

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Photo of Chris Matheson Chris Matheson Shadow Minister (Digital, Culture, Media and Sport)

To ask the Minister for the Cabinet Office, which (a) national, (b) regional and (c) local newspapers were selected to publish the Government's messages on covid-19 in April 2020.

Photo of Chris Matheson Chris Matheson Shadow Minister (Digital, Culture, Media and Sport)

To ask the Minister for the Cabinet Office, what criteria were used to select the (a) national and (b) regional or local newspapers that carried Government's coronavirus crisis advertising wraparound in April 2020.

Photo of Chloe Smith Chloe Smith Assistant Whip, Minister of State (Cabinet Office)

The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland, reaching 49 million people a month.

As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.

Does this answer the above question?

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No2 people think not

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