It is important to highlight that in 2017/18 there were around 1.7 million Pension Credit claimants, receiving around £5.1 billion of Pension Credit payments.
The Government wants to make sure that all pensioners eligible can claim the Pension Credit to which they are entitled. That is why on the 10 February we launched a nationwide campaign to raise awareness of Pension Credit. The aim of the campaign is to encourage those over State Pension age to check whether they’re eligible. We want to make it clear that having savings, a pension or owning a home are not automatic barriers to receiving Pension Credit; as well as explaining that even a small award of Pension Credit can provide access to a range of other benefits such as help with rent, council tax reduction schemes and heating costs.
The campaign includes a short, animated video that is being shown in GP waiting rooms and in Post Offices. It is also being shown to Facebook users over State Pension age and supported by other messaging on social media. We have also made the video and campaign materials available for stakeholders to use, as we know they are often one of the first places people turn to for information about Pension Credit.
An important part of our overall strategy to promote take-up is engaging with people who may be eligible to benefits at pivotal stages, such as when they claim State Pension or Attendance Allowance or report a change in their circumstances which may mean that they could be eligible for Pension Credit.
Working with our stakeholders is an important part of our ongoing strategy to improve take-up of Pension Credit because we know that often the best ways to reach eligible pensioners is through trusted organisations working in the community. We have therefore updated the Pension Credit toolkit to include the new campaign materials, supplementing the resources it already contains to assist agencies and welfare rights organisations to encourage Pension Credit take-up and support pensioners applying for Pension Credit. It can be found at:
The most recent information available on the number of times the Pension Credit toolkit was accessed this year is in the table below. For comparative purposes it includes data on the number of viewings of the Pension Credit overview page on GOV.UK, which is considered the most likely initial starting point for the public obtaining on line information about Pension Credit.
WEBPAGE VIEWINGS (2020)
29 Jan – 4 Feb
26 Feb – 3 Mar
Pension Credit toolkit: landing page
Pension Credit toolkit: advice and guidance for stakeholders
Pension Credit guidance for customers overview page
1. Data refers to the following webpages:
2. Data shows the number of times these webpages were accessed.