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BBC: Marketing

Department for Digital, Culture, Media and Sport written question – answered on 26th February 2020.

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Photo of Alex Sobel Alex Sobel Labour/Co-operative, Leeds North West

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps he is taking to support the development of the BBC as a global brand.

Photo of John Whittingdale John Whittingdale Minister of State

The BBC is editorially and operationally independent from the government and the government cannot intervene in its day-to-day decisions, including those taken about its brand and reputation internationally.

However, the Government recognises that the BBC sets the international benchmark for quality, producing outstanding television, radio and online programmes and services that are exported throughout the world. We also support the BBC's mission to bring high quality and impartial news to global audiences, including where free speech is limited.

That is why the government ensured that the Charter gave the BBC a purpose of reflecting the United Kingdom, its culture and values to the world and ring-fenced a minimum spend of £254m on the World Service until 2021/22.

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