To ask the Secretary of State for Work and Pensions, pursuant to the Answer of 17 October 2019 to Question 316, whether the graphics used in the six-week long advertising campaign entitled, Universal Credit Uncovered, in The Metro were designed by (a) staff in her Department or (b) Associated Newspapers.
The information used in the ‘Universal Credit Uncovered’ Metro campaign was sourced by Departmental officials. The campaign graphics were designed by Metro’s in-house design team as part of the Department’s media partnership with them.
We went to great lengths to ensure the factual accuracy of the campaign through extensive consultation within the Department, including the Government Legal Department. We also consulted with the Advertising Standards Authority Copy Advice Team prior to the launch and continued to do so throughout the campaign lifetime.
The Metro partnership was designed to increase understanding of Universal Credit and ensure people have the right factual information they need to make a claim and understand their potential entitlement.