Brexit: Advertising

Cabinet Office written question – answered on 31st October 2019.

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Photo of Baroness Altmann Baroness Altmann Conservative

To ask Her Majesty's Government how much they have spent on (1) motorway advertising, (2) newspaper advertisements, and (3) other public information campaigns, in the past 12 months, about preparing for the possibility of a no-deal Brexit.

Photo of The Earl of Courtown The Earl of Courtown Captain of the Queen's Bodyguard of the Yeomen of the Guard (HM Household) (Deputy Chief Whip, House of Lords)

Get Ready for Brexit’ is a cross-government campaign using national advertising including TV, radio, press, digital and outdoor advertising. It also includes direct engagement and local elements including business preparedness events, ministerial visits and local authority activity.

The cost of the public information campaign will be published monthly on a rolling basis, as part of routine government transparency arrangements.

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