The Scotch Whisky industry is strategically important to the economy of Scotland.
As a result of continued industry investments, Scotch Whisky tourism saw record numbers of visitors in 2018. Over 2 million tourists from over 20 different countries visited Scotch Whisky distilleries for the first time. Also, spending at visitor centres was up by 12.2% to £68.3m - additional £7.4m compared with 2017, and 154% more than in 2010.
Collectively, Scotch Whisky distilleries remain the third most visited attraction in Scotland.