Immigration: EU Nationals

Home Office written question – answered on 23rd October 2019.

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Photo of Paul Blomfield Paul Blomfield Shadow Minister (Exiting the European Union)

To ask the Secretary of State for the Home Department, how much of the £3.75 million reserved for her Department's March 2019 marketing campaign for the EU settlement scheme was spent on (a) online and (b) offline advertising.

Photo of Brandon Lewis Brandon Lewis The Minister of State, Home Department

In March 2019, Home Office launched a £3.75m UK wide marketing campaign encouraging EU citizens to apply to the EU Settlement Scheme. The campaign ran on out of home media (billboards, stations, roadside), radio, catch up tv, online, and print. The cost breakdown is provided below.

  1. Radio and digital audio: £410,000
  2. Catch up tv: £1,000,000
  3. Online (digital and social): £410,000
  4. Print: £180,000
  5. Out of home £940,000

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