Brexit: Publicity

Cabinet Office written question – answered on 7th October 2019.

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Photo of Justin Madders Justin Madders Labour, Ellesmere Port and Neston

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, pursuant to Answer of 1 October 2019 to Question 291438, for what reasons the postcodes where adverts for the Get Ready for Brexit campaign have been placed will not be published.

Photo of Justin Madders Justin Madders Labour, Ellesmere Port and Neston

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, pursuant to Answer of 1 October 2019 to Question 291438, what criteria was used to determine the location of where the Get Ready for Brexit campaign adverts would be placed.

Photo of Justin Madders Justin Madders Labour, Ellesmere Port and Neston

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, pursuant to the Answer of 1 October 2019 to Question 291438, whether Ministers of his Department were involved in the selection of the locations for the Get Ready for Brexit campaign adverts.

Photo of Kevin Foster Kevin Foster Assistant Whip, The Parliamentary Under-Secretary of State for Wales, The Parliamentary Secretary, Cabinet Office

All advertising locations for the “Get Ready for Brexit” campaign were selected to fit two criteria:

  1. to reach as many UK citizens and businesses as possible;

  2. to ensure key messages are delivered to groups most likely to need to take action before the UK leaves the EU;

Messages and audiences were identified and independent advertising agency partners recommended the most appropriate and effective channels and locations.

We do not publish the individual postcodes where adverts are placed for any government campaign.

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